Dallas Athletes Racing, created by Tom, began with a single kids and family triathlon in Coppell, Texas in May, 2001. It became the largest kids and family multi sport event in Texas in its first year!
With the success of this event, Dallas Athletes Racing began to grow. In 2002, DA Racing’s first major adult event kicked off with the TexasMan Triathlon. TexasMan which has become a “Texas Triathlon Tradition, includes Olympic, Sprint and the original X-50 Triathlon, a speed & endurance race.
In 2005, DA Racing, which currently owns 24 races, needed help to manage growth. So Dan Jones, one of Tom’s best friends since second grade, along with his wife and three children, moved to Dallas from the frozen tundra of Omaha, Nebraska.
Now, in 2019, Dan carries the title of “race director,” making sure all race logistics are top notch. Tom’s focus remains energizing the events. In other words, Tom’s job is to get the folks to the party!
With over 80,000 athletes in their database, DA Racing has become a powerful charitable fundraising organization. With their Wounded Warrior Half Marathon, 10K & 5K (over 4000 runners) and other events, DA Racing has raised over $500,000 for wounded military and their families, school districts, Team in Training (leukemia lymphoma), organ donation and other charities!
The consensus on a DA Racing event is summed up in one word, FUN! A few years ago, DA Racing received a letter with an excellent quote, “Dallas Athletes events are parties where you can get a workout.”
DA Racing’s success comes from their themed events such as St. Pat’s Triathlon & Shannon’s Run, Caveman Triathlon, Disco Triathlon & Run, Old College Tri and the Monster Triathlons.
In its 19th year, DA Racing remains a grass-roots, family business. Dan and Tom remain active in every area of the company. Tom’s daughter’s Chandler & Mary, work events! Dan’s wife, Karen, handles the bookkeeping. His daughter, Kaitlyn, an RN, works the events along with her husband, Levi!
DA Racing is a family and friend owned and operated small business that focuses on FUN events along with a healthy lifestyle!